Woman in Celeste necklace and black pearl earrings, showcasing lapis lazuli detail

About Anais and Aimee

Anais and Aimee is a London-based jewellery brand created for women who see jewellery as more than decoration. Our pieces are designed to feel personal, effortless and quietly expressive — jewellery that can be worn every day, styled with intention, and kept as part of a modern personal collection.

We believe beautiful jewellery should carry both style and meaning. From black onyx pendant necklaces to pearl jewellery, sterling silver pieces and delicate everyday earrings, our collections are designed to bring together refined materials, timeless silhouettes and a sense of quiet confidence.

Behind the Brand

Anais and Aimee is led by Emmy Wu, Director of Anais and Aimee. The brand reflects a love of refined jewellery, meaningful design and modern feminine styling.

Through our Jewellery Journal, we share educational guides on gemstone meaning, materials, jewellery care and styling ideas, helping customers make more confident and informed choices.

Our Philosophy

Anais and Aimee is built around meaningful minimalist jewellery — pieces that feel elegant without being excessive, expressive without being loud, and personal without needing explanation.

Our design direction is inspired by modern London style: understated, versatile and quietly confident. Each piece is created to complement real wardrobes, from soft knitwear and tailoring to evening dresses and everyday layering.

Rather than following fast trends, we focus on jewellery that feels wearable across seasons — pieces that can be styled alone, layered together or chosen as thoughtful gifts.

Jewellery for Everyday Moments

Many of our designs are shaped around symbolism, gemstones and emotional connection. Black onyx is often associated with strength, grounding and protection. Pearls represent timeless beauty and softness. Circular forms suggest unity, balance and wholeness.

These meanings are not used to overcomplicate the jewellery, but to give each piece a deeper sense of personal value. For us, jewellery should feel beautiful on the outside and meaningful to the person wearing it.

Materials and Craftsmanship

We pay close attention to the materials, finishes and details used across our collections. Many Anais and Aimee pieces feature S925 sterling silver, gold-plated finishes, freshwater pearls, zirconia accents and selected gemstones such as black onyx.

Our aim is to create jewellery that feels refined, wearable and considered. We look at proportion, weight, texture, shine and how each piece sits on the body — because good jewellery should not only look beautiful in a photograph, but also feel natural to wear in everyday life.

Each product page includes material details, care notes and styling guidance so customers can understand what they are buying and how to care for their jewellery over time.

Anais and Aimee is created for customers who value thoughtful design, elegant details and jewellery with lasting emotional appeal. We are committed to clear product information, considered materials, secure checkout and a customer experience that feels personal, transparent and trustworthy.

Whether you are choosing a meaningful gift or building your own everyday jewellery collection, Anais and Aimee offers pieces designed to feel timeless, personal and beautifully wearable.

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Timeless jewellery that feels beautiful to wear, meaningful to give, and effortless to style

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